Hi! My name is Masry..
I'm a software engineer with over 10 years of design experience and a deep passion for building products. Originally from Egypt, I'm now based in the energetic and artistic hub of Brooklyn, NYC. I'm the founder of Walling, a venture-backed productivity app.
Contact
Reach out to me at hi@masry.work or message me on LinkedIn.
Experience
Founder, Engineer & Designer
Aug 2020 - July 2024Walling.app
Business
Raised funds from Jason Calacanis. Achieved $100K in ARR, over 3K weekly active users, and was featured as top product four times on ProductHunt.
Interviewed over 80 customers to understand their work productivity challenges and needs.
Optimized the landing to signup bounce rate to 52%, and the free to paid conversion to 8%.
Tech
Built the complete web app in VueJS and developed the backend using NodeJS, GCP, and Document NoSQL DB.
Designed the UI and UX of Walling’s web and mobile apps. Walling’s UX is described as one of the most intuitive app experiences by hundreds of users https://walling.app/love.
Hired and led a team of two engineers to build the mobile app in Flutter.
Increased the activation rate by 24% by allowing users to create new walls using AI.
Built a complete block-based text editor for the web using JavaScript, which allowed us to add customized features tailored to our users' needs.
Created a browser extension using Javascript, which was featured on the Chrome Web Store and has over 5K users.
Built an Elasticsearch server which improved the app search loading time by 4 seconds.
Developed an iOS share extension in Swift that is actively used more than 3,200 times a week.
Implemented a scalable URL shortener solution using MySQL and PHP, which increased the number of monthly shared walls by 25%.
Optimized the web app render performance and loading time of walls with hundreds of blocks.
Senior Full-Stack Engineer
Sep 2017 - Aug 2020StudioCamel
Worked closely with clients on various projects to define project requirements and product vision. Led the front-end development for web projects using HTML/CSS, Javascript, and JQuery, and the backend projects using NodeJS, MySQL, Firebase, and Laravel.
DevOps Engineer
Feb 2015 - Sep 2017NoorADSL
Developed a Wi-Fi authentication solution for public events using PHP, FreeRADIUS, and Aruba Access Point. Launched a backup RADIUS server to increase network availability.
Freelance Developer & Designer
Jun 2011 - Feb 2015Self-Employed
Provided web development and design services to various startups and small businesses. Received the Alecso award for developing the top Arabic educational app (Jamhara).
Skills
Tech: UI/UX, JavaScript, TypeScript, HTML, CSS, VueJS, React, NodeJS, PHP, Laravel, Swift, MySQL, NoSQL, Firebase, Git, Figma, Tailwind, Responsive Design, JQuery, SEO, WordPress, Elasticsearch, Jest, Unix, System design, SEO, GCP.
Soft Skills: Research and adoption of new technologies. Effective communication across departments leveraging my engineering background, design expertise, and experience in running a venture-backed business.