Masry at a payphone in Vienna in 2023 Teleporting from Vienna to NYC. Aug 2023.
Masry at a payphone in Vienna in 2023

Hi! My name is Masry..

I'm a software engineer with over 10 years of design experience and a deep passion for building products. Originally from Egypt, I'm now based in the energetic and artistic hub of Brooklyn, NYC. I'm the founder of Walling, a venture-backed productivity app.

Contact

Reach out to me at hi@masry.work or message me on LinkedIn.

Experience

Founder, Engineer & Designer

Aug 2020 - July 2024

Walling.app

Business

  • Raised funds from Jason Calacanis. Achieved $100K in ARR, over 3K weekly active users, and was featured as top product four times on ProductHunt.

  • Interviewed over 80 customers to understand their work productivity challenges and needs.

  • Optimized the landing to signup bounce rate to 52%, and the free to paid conversion to 8%.

Tech

  • Built the complete web app in VueJS and developed the backend using NodeJS, GCP, and Document NoSQL DB.

  • Designed the UI and UX of Walling’s web and mobile apps. Walling’s UX is described as one of the most intuitive app experiences by hundreds of users https://walling.app/love.

  • Hired and led a team of two engineers to build the mobile app in Flutter.

  • Increased the activation rate by 24% by allowing users to create new walls using AI.

  • Built a complete block-based text editor for the web using JavaScript, which allowed us to add customized features tailored to our users' needs.

  • Created a browser extension using Javascript, which was featured on the Chrome Web Store and has over 5K users.

  • Built an Elasticsearch server which improved the app search loading time by 4 seconds.

  • Developed an iOS share extension in Swift that is actively used more than 3,200 times a week.

  • Implemented a scalable URL shortener solution using MySQL and PHP, which increased the number of monthly shared walls by 25%.

  • Optimized the web app render performance and loading time of walls with hundreds of blocks.

Senior Full-Stack Engineer

Sep 2017 - Aug 2020

StudioCamel

Worked closely with clients on various projects to define project requirements and product vision. Led the front-end development for web projects using HTML/CSS, Javascript, and JQuery, and the backend projects using NodeJS, MySQL, Firebase, and Laravel.

DevOps Engineer

Feb 2015 - Sep 2017

NoorADSL

Developed a Wi-Fi authentication solution for public events using PHP, FreeRADIUS, and Aruba Access Point. Launched a backup RADIUS server to increase network availability.

Freelance Developer & Designer

Jun 2011 - Feb 2015

Self-Employed

Provided web development and design services to various startups and small businesses. Received the Alecso award for developing the top Arabic educational app (Jamhara).

Skills

Tech: UI/UX, JavaScript, TypeScript, HTML, CSS, VueJS, React, NodeJS, PHP, Laravel, Swift, MySQL, NoSQL, Firebase, Git, Figma, Tailwind, Responsive Design, JQuery, SEO, WordPress, Elasticsearch, Jest, Unix, System design, SEO, GCP.

Soft Skills: Research and adoption of new technologies. Effective communication across departments leveraging my engineering background, design expertise, and experience in running a venture-backed business.