Masry at a payphone in Vienna in 2023 Teleporting from Vienna to NYC. Aug 2023.
Masry at a payphone in Vienna in 2023

Hi! My name is Masry..

Product leader and former founder who has shipped user-loved products from concept to acquisition, blending product strategy, UX obsession, and technical execution.

Contact

Reach out to me at hi@masry.work or message me on LinkedIn. Follow me on X.

Experience

Product Manager

Sep 2024 - Present

xLabs (web3 / stablecoins)

  • Cut developer integration time from hours to minutes by leading user research, defining key SDK pain points, and aligning engineering on architecture and workflows.

  • Onboarded 5 launch partners and turned their feedback into SDK roadmap priorities.

  • Defined GTM strategy with Circle (USDC issuer), leading partnership and co-marketing campaigns that positioned Stableit as a launch partner http://bit.ly/3VbIBq6.

  • Owned end-to-end onboarding experience by designing and shipping Stableit’s marketing site, Bridge UI, technical docs, and blog content to enable self-serve adoption.

  • Led the development of an AI-powered crypto portfolio analysis tool that surfaced yield opportunities and increased user engagement.

Founder & Product Lead

Aug 2020 - July 2024

Walling.app (productivity SaaS)

  • Founded and scaled a visual productivity platform to $100K ARR, 3K+ WAUs, raised investment from Jason Calacanis, earned four Product Hunt top-product features, and exited via acquisition.

  • Conducted 80+ customer interviews to identify productivity pain points and refine the value proposition.

  • Drove key growth metrics: +24% activation rate (AI-powered wall creation), +25% monthly shared walls (improved sharing UI/UX + scalable URL shortener), +8% free-to-paid conversion, and −14% bounce rate (optimized landing pages).

  • Designed the UI/UX for web and mobile apps, recognized by thousands of users as one of the most intuitive productivity app experiences https://walling.app/love.

  • Hired and led a team of four engineers. Contributed to frontend (JavaScript, VueJS) and backend (NodeJS, GCP, NoSQL Document DB).

  • Improved search load time by 4 seconds by building an Elasticsearch server.

  • Built a browser extension (5K+ users) featured on the Chrome Web Store, and an iOS share extension in Swift used 3,200+ times/week.

Product Designer & Full-Stack Engineer

Sep 2017 - Aug 2020

StudioCamel

Worked directly with clients across 9 projects to define requirements and deliver tailored solutions. Led the front-end and backend development. Developed an internal support-ticket tool that reduced engineering overhead by 1.5 hours per engineer per day.

DevOps Engineer

Feb 2015 - Sep 2017

NoorADSL

Designed and deployed a Wi-Fi authentication system for public events, enabling secure access for thousands of attendees using PHP, FreeRADIUS, and Aruba Access Point. Launched a backup RADIUS server to increase network availability.

Freelance Developer & Designer

Jun 2011 - Feb 2015

Self-Employed

Delivered full-stack web solutions and UI/UX design for startups and small businesses across multiple industries. Received the Alecso award for developing the top Arabic educational app (Jamhara).

Skills

Product & Leadership: Product strategy, user-centered design & research, cross-functional collaboration, stakeholder alignment, data-driven decision making, early-stage growth.

Tech: UI/UX, Figma, System design, SEO, TypeScript, VueJS, React, NodeJS, PHP, MySQL, NoSQL, Swagger.