Masry at a payphone in Vienna in 2023 Teleporting from Vienna to NYC. Aug 2023.
Masry at a payphone in Vienna in 2023

Hi! My name is Masry..

I'm a product manager with over 10 years of design and software experience, and a deep passion for building products. I'm the founder of Walling, a venture-backed productivity platform.

Contact

Reach out to me at hi@masry.work or message me on LinkedIn.

Experience

Product Manager

Sep 2024 - Present

xLabs

Founder, Engineer & Designer

Aug 2020 - July 2024

Walling.app

Business

  • Raised funds from Jason Calacanis. Achieved $100K in ARR, over 3K weekly active users, and was featured as top product four times on ProductHunt.

  • Interviewed over 80 customers to understand their work productivity challenges and needs.

  • Optimized the landing to signup bounce rate to 52%, and the free to paid conversion to 8%.

Tech

  • Built the complete web platform in VueJS and developed the backend using NodeJS, GCP, and Document NoSQL DB.

  • Designed the UI and UX of Walling’s web and mobile platforms. Walling’s UX is described as one of the most intuitive app experiences by hundreds of users https://walling.app/love.

  • Hired and led a team of four engineers to build the mobile app in Flutter.

  • Increased the activation rate by 24% by allowing users to create new walls using AI.

  • Built a complete block-based text editor for the web, which allowed us to add customized features tailored to our users' needs.

  • Developed a browser extension that was featured on the Chrome Web Store and has over 5K users.

  • Built an Elasticsearch server which improved the app search loading time by 4 seconds.

  • Developed an iOS share extension in Swift that is actively used more than 3,200 times a week.

  • Implemented a scalable URL shortener solution using MySQL and PHP, which increased the number of monthly shared walls by 25%.

  • Optimized the web platform render performance and loading time of walls with hundreds of blocks.

Senior Full-Stack Engineer

Sep 2017 - Aug 2020

StudioCamel

Worked closely with clients on various projects to define project requirements and product vision. Led the front-end and backend development.

DevOps Engineer

Feb 2015 - Sep 2017

NoorADSL

Developed a Wi-Fi authentication solution for public events using PHP, FreeRADIUS, and Aruba Access Point. Launched a backup RADIUS server to increase network availability.

Freelance Developer & Designer

Jun 2011 - Feb 2015

Self-Employed

Provided UI and UX, and web development to various startups and small businesses. Received the Alecso award for developing the top Arabic educational platform (Jamhara).